A Framework for Human Motivation — Kerttu Raissar
Every person carries three core forces. One leads. Understanding which one — and how it moves — is the foundation of self-leadership, decision-making, and execution.
What It Is
The Self Force Framework is a self-leadership model built around three core human forces: Safety, Freedom, and Power. Every person carries all three — but one leads their way of moving in the world.
When these forces combine with a person's emotional motivational driver and their natural way of operating, they form 27 distinct types — each one a complete picture of how a person thinks, decides, leads, and executes.
The framework does not categorise people to limit them. It gives them the precision to recognise their natural strengths — and the conditions in which they move most powerfully.
The Three Forces
Safety, Freedom, and Power are not personality traits. They are fundamental orientations — the forces through which a person experiences the world and moves within it.
Force 01
The drive toward grounding, stability, care, and preservation. Safety-led people build environments where things and people are protected. Their strength is in creating foundations that last.
Force 02
The drive toward movement, exploration, creativity, and openness. Freedom-led people push boundaries and expand what is possible. Their strength is in moving toward what others have not yet imagined.
Force 03
The drive toward direction, structure, influence, and execution. Power-led people move decisively and build systems that produce results. Their strength is in turning vision into committed action.
The Three Layers
01
Essence
02
Motivation
03
Way
Scientific Foundation
1943
A Theory of Human Motivation
Safety as a fundamental human driver — the desire for stability, predictability, and protection as a core force shaping behaviour.
1961
The Achieving Society
30 years of Harvard research establishing Power as a primary motivational driver — particularly in leadership and high-performance contexts.
1985
Self-Determination Theory
Autonomy — the drive for freedom and self-directed action — as a universal human need validated across cultures in decades of empirical research.
2004
Broaden-and-Build Theory
Peace, happiness, and excitement as distinct positive emotional states that broaden perception, increase motivation, and drive sustained performance.
27 Types
Three forces. Three motivations. Three ways. The combinations are mathematically precise — each type is a real and distinct pattern of how a person leads, decides, and moves.
Safety
Haven
Safety
Flow
Safety
Seeker
Safety
Certain
Safety
Clever
Safety
Observant
Safety
Serene
Safety
Luminous
Safety
Dreamy
Freedom
Radiant
Freedom
Bold
Freedom
Vivid
Freedom
Majestic
Freedom
Resilient
Freedom
Unbound
Freedom
Steady
Freedom
Sharp
Freedom
Spirited
Power
Mighty
Power
Determined
Power
Architect
Power
Fierce
Power
Tactical
Power
Sleek
Power
Grounded
Power
Intrepid
Power
Regal
27
Distinct types
3
Core forces
80+
Years of research foundation
The Creator
The Self Force Framework was developed by Kerttu Raissar — entrepreneur, founder, and creator of VURR, an AI tool for decision-making and execution.
The framework emerged from years of observing how people move — or fail to move — in the direction of their own ambitions. It is grounded in established psychological research and shaped by real patterns observed in how founders think, decide, and lead.
It is designed for people who want to understand not just who they are — but how they move.
Kerttu Raissar
Creator — Self Force Framework & VURR
Framework
Self Force
Structure
3 × 3 × 3
Types
27
Applied in
VURR